5 Top Tips On How To Build A Strong Personal Brand


Whether you are an individual, a small company or a large multi-national the same principles for branding apply. You need to stand out from the crowd.

Your personal brand is the image you represent to your customers/employer everyday – your reputation. Successful branding sets you apart from your competitors.

5 top tips on how to build a strong personal brand

1. Understand and be your true self – faking it can’t last long term, people connect with other people, a small bit of inconsistency may damage the trust of your customers/employer.

2. Review your moments of truth – the moments with your customers/employer that determine the impression you have left with them.

3. Build your online presence – Pick which social media meets your needs and never forget to regularly review how you’re coming across, how others might be perceiving you and what they’re saying about you.

4. Be purposeful in what you share – every like or share is saying something about your brand, be strategic about your personal brand.

5. Remain a student of your industry – everything is changing at a faster rate than ever before, stay up to date and on trend.

What questions do you have?

We are happy to help. Please post your comment below or call Lisa Byrne, Audit Manager at Cooney Carey, on 01 677 9000. Alternatively, send her an email: lbyrne@cooneycarey.ie 

If this article helped you, please share it.

Posted on November 28, 2016 by Lisa Byrne

Pros and Cons of Monetary Incentives


Monetary Incentives (Bonus schemes) are typically used as a mechanism to maximise productivity and efficiency by creating a motivation or goal for employees.

Put simply, a monetary bonus can be a simple mechanism to motivate and influence positive employee behaviour (that said, there can also be pitfalls).

Below we examine some of the pros and cons of monetary based bonuses.

Pros to Using Monetary Incentives to Motivate Employees

  1. Improvement of employee morale and staff retention levels
  2. Proven mechanism for boosting short term productivity
  3. Motivation to reduce problematic employee behaviours
  4. Compensation mechanism for top performers
  5. An equitable payment system for employees, i.e. extra effort = extra money
  6. An effective tool to attract top talent in the recruitment process
  7. May provide employees with an element of control over their income

Cons to Using Monetary Incentives to Motivate Employees

  1. If used continually, a view may be created that they are an entitlement
  2. Risk of unintentional consequences. For example, if a sales rep’s bonus is solely based on revenue and not profitability, goods/services could be sold below target gross margin.
  3. Risk of de-motivating employees (for example where bonus is paid to one employee but not another)
  4. Cost of implementation: resources are required to set up and track incentive programs
  5. Short term focus: Monetary schemes can become very short term in their focus. Long term attitudes and behaviour may be more effectively addressed via non-monetary incentive schemes.

What questions do you have?

We are happy to help, please contact Edward Byrne Corporate Finance Manager at Cooney Carey on 01 677 9000.

To keep in touch, connect with our friendly team on LinkedIn.

If this article helped you, please share it with others.

Posted on November 3, 2016 by Edward Byrne

Scam E-mails: How to Protect Your Business against Fraud?

cyber security in accounting

Fraudsters target businesses that work with foreign suppliers or businesses that regularly transfer funds online.

How do they get your details?

They use what is known as “social engineering” and “computer intrusion” techniques e.g. a worm to compromise real business email accounts and then create unauthorised transfers of funds out of the business bank accounts.

Example case

The fraudster emails a phishing document to the intended victim via the address of a legitimate supplier and asks the victim to change the electronic funds transfer detail in relation to the payment of an invoice.  This request tricks the victim into clicking a malicious link that downloads malware onto the victim’s computer and allows the fraudster to gain unrestricted access to personally identifiable information, including bank account details and passwords.  The fraudster uses this data to authorise electronic payments from the victim’s bank account.

Similar cases involve the fraudster using Read more

Posted on September 29, 2016 by Paul Leonard

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