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Digital marketing and your company (1 of 3)

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Digital marketing has become a vital tool for businesses in today’s online environment. What type and when you use it is important to the success of any digital marketing strategy.

Do you, or someone on your team have responsibility for this area of your business? Are you

  • Considering your SEO (search engine optimisation) strategy
  • Active on social media platforms, if so, which ones
  • Making the most of the opportunities that digital marketing can provide

These are all questions that you company need to ask.

Having undertaking several online webinars through our international group Russell Bedford International and attended numerous presentations, most recently a presentation on content marketing for professional services.

Over a series of blogs, we will try to highlight the main tips that we took away from these in the hope that they may assist your business as well.

What questions do you have?

We are happy to help. Please post your comment below or call Will Townsend (ACA, BBS (ACC), CMC), an audit partner in Cooney Carey, on 01 677 9000. Alternatively, send him an email: wtowsend@cooneycarey.ie

If you found this article interesting, please share it with other businesses. 

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    Posted on May 9, 2017 by Cooney Carey


    Paperless Litigation – A Welcome Development

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    The Supreme Court has just run the first paperless litigation case in Ireland.  The appeal case of Lanigan v Barry in June 2016 was conducted using the eCourt App, using documents that were scanned and uploaded to tablets instead of the usual lever arch folders of paper documents.

    The eCourt App was developed by Irish technology company eCúirt Teoranta.  The system allows for pleadings and other court documents to be scanned and uploaded to tablets, where they can be searched electronically and private annotations can be made.

    It was reported that the paperless hearing took place “without a glitch”.  This is despite the fact that the Four Courts in Dublin does not Read more

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      Posted on May 6, 2017 by Cooney Carey


      Fraud can happen to anyone!

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      Many businesses understate the importance of fraud deterrence, prevention and detection. Don’t follow them. Prevent and detect fraud in your business by following these 5 tips:

      1. Establish a fraud risk management programme – include written policies,
      1. Exposure should be assessed periodically – identify any schemes apparent,
      1. Select, develop and implement prevention and detection techniques – reduce the impact,
      1. Establish a reporting process and approach to investigation – let employees know,
      1. Monitor risk management process and report results and improve process – not one and done exercise, need to be recesses periodically.

      All businesses are subject to fraud risks. It can happen in large or small businesses across various industries. Making the company policy known to employees is one of the best ways to deter fraudulent behavior.

      The cost of trying to prevent fraud is less expensive to a business than the cost of the fraud that gets committed.

      What questions do you have?

      We are happy to help. Please post your comment below or contact our friendly team on 01 677 9000 or by email: info@cooneycarey.ie.

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        Posted on May 2, 2017 by Cooney Carey


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